QUACK'S MEDIA BOOK
During ADV 345J: Foundations of Media Planning, we created a media plan for a fictional expansion of a local Austin bakery, Quack's, to Omaha, Nebraska. Working in a team of six, we conducted research, created a communication platform, balanced a budget, and decided on media placements to advertise Quack's move into this new market. At the end of the semester, we turned in a final media book and presented our plan in class. Of the ten teams in the class, we were awarded "Best Project."