This weekend, McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. Inspired by the popular Sweedish holiday called "Sportlov", they created this VR game called Slope Stars that take you on an interactive skiing experience. The traditional Happy Meal boxes are easily turned into virtual reality goggles by tearing along some perforated lines, folding, inserting the VR lenses and a smartphone, as shown by the video below.
Jeff Jackett, marketing director at McDonald's Sweden, says they see VR as "A really exciting opportunity to connect families in digital times. Parents can learn more about their children's knowledge and experience of the digital world and purposeful gaming can also be a great joint activity that helps families interact on equal terms." This will be the first trial run of the goggles and if successful, they will likely expand globally. This move by McDonald's is an interesting example of just how widespread VR may become in the coming year. It has picked up a lot of traction and development and I think it will be continued to be used more and more by brands as time goes on.